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Starting a business is hard, but it shouldn't be complicated. Idea to Action is the podcast for anyone thinking about entrepreneurship—whether it's your dream for the future or your reality right now.
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Episode 5
Episode 5 | Sometimes to win, you have to admit you’ve lost.
What should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.
Listen time 41 min.
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